Koguma

Branding project encompassing logo and packaging design for an art toy blind box.

Skills — Brand Design / Logo design / Packaging Design / Toy Design

TOOLS — Adobe Illustrator / Adobe Indesign / Adobe Photoshop

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Background

Koguma Art Toy

Koguma is the romanization of the Korean word for “sweet potato". This toy design concept presents dogs dressed as commonly used Korean vegetables to bring familiarity to Korean cuisine.

The tagline “Backyard Vegetable Pups” conveys the visual concept and a casual, friendly tone.

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